Botswana-rooted · Pan-African · Global
ABR Consulting, originally Africa Business Relations Consulting, was founded as a boutique market entry, expansion, business advisory and capital-raising firm focused on African and inter-African business activity.
The firm built its reputation through trade promotion, investment positioning, thought leadership platforms, conferences, brand custodianship, training, public relations, stakeholder engagement and business development.
Under the leadership of Sheryl Manchisi-McGee, ABR Consulting grew from modest beginnings into a respected advisory platform with experience across government, telecoms, mining, infrastructure, finance, FMCG, media, foundations, pension funds and institutional investment.
The merger of ABR Consulting into SMCG Group marked a strategic shift: from advising markets to building, distributing and scaling brands, products and partnerships directly.
We do not simply advise on opportunity. We build the platforms that move it.
Our Journey
Legacy Timeline
2008
ABR Consulting foundation and advisory roots.
2010–2012
Growth across business development, market expansion, capital raising and African business platforms.
2020
ABR legacy evolves into the SMCG Group operating platform.
2021–2024
Expansion across wine distribution, advisory, technology-linked market access, events and consumer goods.
2025+
SMCG Group expands into food distribution, premium dairy, wine retail, Brand Botswana Pride Mark Certified platforms and regional growth.
Partner with SMCG Group
We work with companies, institutions, producers, investors and strategic partners seeking credible market pathways across Botswana, Africa and selected international markets.
Contact Us