Advisory Intelligence. Market Execution.

Following the merger of ABR Consulting into SMCG Group, this division supports selected partners seeking credible routes into African markets.

About the Division

SMCG Group's advisory work is rooted in practical market knowledge, institutional experience and founder-led execution.

We work with selected companies, institutions, investors, producers, governments and strategic partners that require more than generic consulting. Our value lies in understanding market context, stakeholder relationships, commercial positioning, route-to-market strategy and the discipline required to move from conversation to execution.

What We Do

Advisory Services

Market Entry Strategy

Business Linkages

Strategic Partnerships

Stakeholder Mapping

Investment Positioning

Capital Raise Support

Policy and Industry Dialogues

Event and Platform Architecture

Brand Positioning

Procurement and Route-to-Market Support

Provenance, Traceability and Sustainability Positioning

Our Approach

From Introductions to Outcomes

SMCG Group helps partners identify the right market, the right message, the right stakeholders and the right commercial pathway. We do not treat market access as a meeting. We treat it as a structured process of credibility, alignment, negotiation and execution.

Market Intelligence

We begin with a structured assessment of the market landscape, identifying the right entry points, key stakeholders and commercial conditions.

Stakeholder Alignment

We map and engage the right institutional, government and private sector relationships needed to build credibility and open doors.

Commercial Positioning

We define the right message, the right value proposition and the right commercial pathway for each partner and each market.

Execution & Outcomes

We move from strategy to action — supporting negotiations, partnerships, platforms and transactions through to completion.

Built on Legacy

The advisory division carries the DNA of ABR Consulting — the platform founded by Sheryl Manchisi-McGee that, following its merger into SMCG Group, brought with it more than a decade of African market access, business linkages and stakeholder strategy capabilities.

Engage the Advisory Team

If you are a company, institution, investor or producer seeking a credible pathway into African markets, we would welcome a conversation.